Easyrewardz: Strengthening the Connection of Brands with their Customers
Loyalty solutions have become integral part of every brand as they cater not only to the needs of the customers but also help to persuade customer by providing value added benefits. Retail industry, in particular, is very dynamic as it keeps evolving in consideration with the new trends and consumer behaviour. However, there is a constant need to retain customers and induce repeat sales as new customer acquisition is a challenge due to high cost involved. This is a result of the dwindling number of customers entering a shop or shopping area owing to the rise in e-commerce. Hence, finding ways to engage with the customers in between purchases has become imperative to strengthen their emotional connection with a brand.
The primary expectation of retail industry from a loyalty solution provider is to help increase sales and drive repeat in short-run while focusing on Average Basket Value and customer lifetime value in long-run. Easyrewardz, an indigenous company has created a complete suite of solutions to help brands engage their customers through personalized experience. It delivers end-to-end loyalty and customer engagement program focusing on Business to Business and Business to Customer aspect of CRM industry.
Dynamic and Engaging Communication with Customers
The company offers solutions which help businesses retain customers while aiding to their sustainable growth. Easyrewardz offers Customer Lifecycle Management Stack, a CRM and marketing automation platform built for retail businesses. CLM stack helps retailers drive maximum value by providing professional services to integrate technology with business process allowing marketing team to use the insights and trends captured by Easyrewardz tools in the promotion and customer engagement
strategies of the brand. Various modules offered by the company help the retailers engage a customer right from the lead identification, through the first sale, to timely engagement, understanding their preferences and guiding them towards right products.
Easyrewardz also caters to other industries like Service Retail and Banking. The company has been successful in implementing CRM solutions throughout the verticals and helps create dynamic and engaging communication with the consumers by analysing interaction along with data throughout the customer lifecycle. Easyrewardz’ Lead Management System helps to manage, enrich and engage leads at different stages of interest. Easyrewardz’ Campaign Engine drives customer engagement with highly personalized cross channel marketing campaigns. Rewarding customers beyond their expectations by using Loyalty and Reward Toolkit can transform customers into brand advocates. Moreover, Ticket Management System, Feedback Engine and AI-Chatbot help in providing efficient customer support, capturing Voice of Customer and enabling meaningful customer interaction.
“We have also launched Pocket Report for clients to access analytics and insights on the mobile phones. We are now working on rolling out our Chat Bots that will make communication and engagement more efficient,” says Angad Singh, Co-founder and Director, Easyrewardz.
Easyrewardz also caters to other industries like Service Retail and Banking. The company has been successful in implementing CRM solutions throughout the verticals and helps create dynamic and engaging communication with the consumers by analysing interaction along with data throughout the customer lifecycle. Easyrewardz’ Lead Management System helps to manage, enrich and engage leads at different stages of interest. Easyrewardz’ Campaign Engine drives customer engagement with highly personalized cross channel marketing campaigns. Rewarding customers beyond their expectations by using Loyalty and Reward Toolkit can transform customers into brand advocates. Moreover, Ticket Management System, Feedback Engine and AI-Chatbot help in providing efficient customer support, capturing Voice of Customer and enabling meaningful customer interaction.
“We are constantly looking to adopt new technologies and trends to stay one step ahead of any and all possible scenarios. Automation track is always live at Easyrewardz and hence we are able to help create business efficiency at lower cost,” says Soumya Chatterjee, Co-founder and CEO, Easyrewardz.
We are constantly looking to adopt new technologies and trends to stay one step ahead of any and all possible scenarios. Automation track is always live at Easyrewardz and hence we are able to help create business efficiency at lower cost
“We have also launched Pocket Report for clients to access analytics and insights on the mobile phones. We are now working on rolling out our Chat Bots that will make communication and engagement more efficient,” says Angad Singh, Co-founder and Director, Easyrewardz.
